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The green crocodile
brand Lacoste was founded in 1933 by tennis champion Rene Lacoste.
The main idea behind the brand was the production of simple athletic
clothes, just like the ones tennis players wear, in bright colors and
white, with a very minimal aesthetic. Polo shirts, skirts and
trousers, shoes and perfumes all sportive and ready to wear. After 79
years of business and 1,6 billion euros a civil war broke out between
Michel Lacoste and his daughter Sophie Lacoste-Dournel. Now Michel
was ex- president of the brand and right after him, his daughter
Sophie , who was keen on business management, took charge of the
brand, something that Michel did not like at all. And just like that
a civil war began between les grandes crocodiles. Sophie denying to
leave the brand management to her cousin Beryl Lacoste-Hamilton, that
Michel considers as the best progeny to run the family business, and
father suing daughter for just that. Hatred or not I personally find
the whole situation really pathetic. Crocodiles turning against each
other for just a chair and money. No comments indeed.