Now the why I
am a bit in favor of these chains is that you can get the basic stuff
in extremely low prices. A white shirt doesn't have to cost a million
dollars so buying one from Zara sounds okay. A pair of conventional
jeans could work just fine from Zara too along with a scarf or a
belt. But that's all there is.
The whys I am
against are numerous and I'll start by the basic one that people seem
to ignore. Underaged people from all around the world with Chinese
being first followed by Africans work in extremely dangerous
conditions in order to feed and avoid starving to death. These people
are treated like animals and their lives mean nothing to their
employers in comparison to the profit they make out of your
ignorance. They create luxurious stores and promote a very
professional company profile while in fact they are based on the
disgrace of people like us. They hate fashion for the same reason you
love it. Because it is cheap. If it wasn't they would work for
something more grossing and the salaries would be higher. I will try
to post a link later on with a documentary based on the exact theme I
analyzed above hoping that you will have seconds thoughts next time
you walk these McDoors.
Now the
practical part. I challenge you to think how much money do you spend
on clothing each year. It is estimated that people spend a 100 bucks
per season on clothing (average) which means 200 bucks per year. What
you buy gets you exited for a short amount of time and next year the
trends that these brands know exactly how to promote change
dramatically from 30s to 80s for example and suddenly you hate your
clothes more than I hate Nickie Minaj!!! In 20 years you spend over
2.000 euros on clothing to end up having nothing but pieces of cheap
fabric full of holes and stretches. And when you reach 35 you
suddenly have nothing to wear and have to spend a lot of money to
build your closet with the very basics that you then find out you are
missing. So McFashion is money consuming and promotes low prices to
quality.
What's next
is something that deeply hurts me, annoys me and infuriates me. We
are talking about the most idea stealing companies ever existed. They
violently copy high fashion designers' designs and sell them in
humiliating prices that lack quality and the Idea behind the cloth. I
truly believe that ideas are worth a billion dollars and stealing
them is awful to the bone, I hate it and shout about it. Why wear a
fake Louboutin pair of heels? If fashion is important to you, you
know that this ain't right. And if it is not then why wear Louboutin?
It doesn't make sense.
Last but not
least, the originality part. It is funny indeed that I used the term
originality to describe something so destructive for the term
Original itself but I have to mention the following funny memory of
mine. I went out with my besties at a Mall that a lot of people hung
out to and while walking around and watching the window displays of
stores as those aforementioned I saw a tragical purple jacket with
the brand name on it like it was Mugler or something. Twenty minutes
later I counted about 5 to 10 males wearing the exact same jacket I
saw before on that tragical window display. That happens all the time
with most of the garments they sell on these stores. A lot of people
looking alike in awful clothes. Harmful to the common eye and to
aesthetic in general. Becoming a humanoid sheep is sad even as a
thought.
If what I am
writing is insulting you in any way then I succeed. I wanted to
further along a message of awareness to those who consider people of
the fashion industry obsessed with things that ain't important like
clothing. Fashion is about aesthetic, the issue of them all. Wearing
Chanel doesn't make you cool because of the double C C but because of
the philosophy of the very cloth, the fabric and quality the history
behind a legendary couture house.
Search the
web for brands that sell clothing from a 100 bucks to 200 bucks. Buy
one piece per year and when you can afford it buy a second one. Visit
a McFashion store and buy the basics like the little black dress for
women and a white shirt for men. You will feel much better and do
something for some crucial problems to be solved.
Yours,
Leonidas
Villano.